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Our Vision

In the 21th century the main challenge for organisations will be to become customer-centric. Tomorrow’s winning firms truly understand their customers’ needs and serve these needs more efficiently than their competitors.


At SIM Research Institute AG, we guide and assist organisations in increasing their profitability with our unique customer centricity investment approach. We support our clients in smart data analytics, business model optimization, customer experience management and design as well as business transformation. SIM stands for Strategy, Investments and Markets.


Since 2004 we have been developing a new investment approach with leading researchers and universities to apply the latest frameworks and methods in the field of innovative investment processes. In 2017 we were ready for a roll-out and since then have been running projects with satisfied partners.



SIM Research Institute AG

6410 Rigi Scheidegg

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