Despite attempts at revival with a 51 million dollar injection (1), the automobile market has taken a major hit (2), partly due to the overall economic state and partly to the novel coronavirus outbreak (3). Simply put, the general population currently does not count buying a new car within the context of “essential purchases” (4). On the other hand, rentals, ride services, and electric vehicles have seen growth with launches in the US (5) and Malaysia (6), expansions in India (7), Indonesia (8), and Myanmar (9), and even branching into other sectors (10). That being said, as in any market, nothing is guaranteed, and not every unicorn gets to keep their horn (11).
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